Basically, they were pouring nitrogen and money into land which was clay and claggy and they were going under.
Now they have longhorn cattle, Tamworth pigs, various deer and Dartmoor ponies which pretty much all look after themselves. Yes, they are making good money from the “culled” meat and the sidelines they’re doing - yurts and all - but the wildlife they’ve gained is incredible in what is really a comparatively small area. A lot about about carbon in pasture and lists which I’m afraid I skipped over.
There are groups of farmers in Norfolk doing much the same thing, but incorporating it with their commercial farming. And it’s paying off. Makes me feel much better about my fussy meat eating habits!