Latest John Lewis advert ' For us it's personal "

I thought it was terrific, and no one needs to "get it" because the thing is, it has got a lot of people talking about John Lewis and Waitrose ... surely that's the name of the game? The advert brings the brand to the forefront of people's minds. Job done!

Yes, I enjoyed this. Perhaps they should have saved it for Christmas though - like so many others, I always fast forward through the ads at any other time of year, so I only saw it because of this thread.

Loved it, but where was Mr. Poppy?

Glad I'm not the only one who didn't get it.

As a final scene in a feelgood film it would be great but what exactly were they advertising?

I'm still confused and unimpressed. What on earth has this got to do with a chain of department stores and supermarkets? In actual fact the main thing missing for me in John Lewis and Waitrose is a personal approach!!
I'm sure they're happy with the slogan. I'd be happier if they lived up to it!

Brilliant I would be very surprised if any other of the big advertisers can top this.

I'm with BlueBelle on this. I had no idea what it was about.

Mind you that could have been because I was watching VF on catch up and waiting impatiently to get the ads out of the b****y way.

Must try harder....

JackyB ???

Saw it last night and loved it. They will have a hard time topping that for the big C.........!!! Unless of course, they use the same advertising team who thought this one up.

I just found it on Youtube - it is really great. And, basically, there is nothing they are doing that any school couldn't do, given a microphone, a hairdryer and a few egg cartons.

Forgot to say, I love it. The GC loved it too.

Annodomini, John Lewis sent an email with the ad. If I understood it right, the partners refers to all the staff. They have always been called partners and the inclusion in the name is to recognise them.
Quote from email:
JOHN LEWIS & PARTNERS IS MORE THAN A NAME. IT MEANS WE'RE ALL OWNERS, COMMITTED TO GIVING YOU, OUR CUSTOMERS, THE HIGHEST-QUALITY PRODUCTS AND SERVICE"
(Their capitals).

Where the JL/Waitrose ad has not quite succeeded, apart from being entertaining, is that people will see it as "a John Lewis ad". At the end it shows the two companies' names together as a partnership which they are and always have been.

Really love it, fantastic kids. I'd no idea what it was advertising until the end. Well done, JL!

Oh how fabulous! I loved every bit of it!!!

Yes it is Deeda , he has done a great job I think.

I must be out on my own here are you talking about The Bohemian rhapsody one if so I don’t get it what’s it advertising, spaceships ? Which part did you laugh at ?
Oh dear it did nothing for me, I must be in a club of one

Is that the one with the dancing shoes Joelise ?

Hmmmmm. Not sure I see the point of it. Bah humbug.

Absolutely brilliant ! Look out for the ad for Strictly Come Dancing , designed and made by my lovely niece's boyfriend, a very talented young man !

Wow!
Loved it! ? ?

Brilliant

How fabulous...they'll never be able to top it at C*******s!

I was amazed to find that it was John Lewis and Waitrose, though who else would be as audacious. My inside informer tells me that it is a launch of a joint advertising programme for the partnership which hitherto has always has separate advertisements for big occasions. Judging by reactions on this thread, it is clearly very successful.

Just brilliant, I burst out laughing at the reveal! Great ad!