I totally agree. What Russell is suggesting seems to be to NOT label the child as, lets say "a girl" and so expect her to like pink, My Little Pony etc. There are even gendered bikes these days, which are nothing to do with having a crossbar or not, as it was in my day. There are plenty of names that aren't odd e.g. Leslie/Lesley, Charlie, Rowan, Jo/Joe and more here.. www.babycentre.co.uk/l25008043/top-30-unisex-names-photos
Most children these days wear unisex clothes..jeans, trousers. dungarees, shirts, jumpers, anoraks etc. My grand-daughters (3 and 6 years old) have predominately unisex clothing and have never craved a skirt or a dress. The elder one loved anything about Thomas the Tank Engine.
As women, if we want a society where women are able to be a pilot or a firefighter, then where's the problem in that? I struggled to think of jobs that boys/men are excluded from by their gender and can only conclude that they are in the fortunate position of having much more choice, as few, if any jobs, are considered too feminine for males.