I'm all for jt. Surely this is a 'fun' way to encourage charity fundraising which seems to attract/encourage everyone, and especially the younger generations, to donate to these wonderful, worthwhile causes. And if you don't feel inclined to get wet yourself, you can still donate ( simply text ICED55 followed by the amount you wish to donate, ie from £1 to £10 max) to 70070 and there is also the opportunity to gift-aid if you are a taxpayer. Sadly ALS/MND (motor neurone disease) diagnoses seems to be growing daily.
We all have good intentions but often never quite getting around to it. This is an easy and effortless way to donate a small amount. I tried it, why don't you? Incidentally if you wish to donate more, just go to the charity website.