Hidden in plain sight?

???

I'm really on the ball!
Not the Lotto balls though as I never play?

By jove Callisteman, you've cracked it!!
Please don't apologise

More numbers were added on 10th October 2015 to extend the odds. Camelot decide how many numbers you need to win a prize. The lucky dip prizes are counted as cash wins, which they are clearly not.

If no-one gets the right numbers then there is no winner that week.

I'm sorry, but I thought that would be obvious, or is that not how it works?

By far the biggest portion of the takings goes on prizes:

From total ticket sales of £8,373.9 million in the year ending 31 March 2021:

£4,854.7 million was paid to players in prizes
£1,887.5 million was raised for National Lottery projects
£1,004.8 million went to the Government in Lottery Duty
£275.9 million was earned by retailers in commission

www.national-lottery.co.uk/life-changing/where-the-money-goes

Not mean at all. If it wasn't for us players there wouldn't be £156million available for good causes.

What a mean attitude to take towards the good causes.
Don't gamble on the national lottery, if you don't like it.

I’m involved with a charity that has received lottery funding, it does a lot of good.

When there is no jackpot winner it rolls over to the following week, so it's still given out in prizes.

When the rollovers are high the ticket sales shoot up, so more money is made for the good causes.