Well, you cannot please all the people all the time, so for me, the best thing to do is decide what your home offers most, space, garden, annexe, large kitchen etc and then market around that theme. If you have a fantastic large garden make sure your home is shown at the right time of day for lighting, Show this would benefit people with children, with dogs, people who love the garden, people who cannot get out much, narrow the market and emphasise the best qualities, don't try and be all things to all people.